Repeat rate is measured against a holdout.
A group of customers gets the card with no line, so you can see what the concierge added and what would have happened anyway.
For brands that sell through creators on TikTok Shop
Own the
customers
TikTok sends you.
Ownline gives your brand its own AI concierge in your customers' text messages. It helps them get results, takes their reorders on your store, and pays the creator who brought them a share of every reorder.
Design partners start in November 2026.
The problem
Americans spent $15.1 billion on TikTok Shop in 2025.
That is up 68% on 2024, and 64% of it sold through videos and live streams.
Source: Momentum Works, TikTok Shop US report, February 2026
The customer stays inside TikTok.
Sellers see a masked phone number and a placeholder email. TikTok bans links, QR codes and contact details in listings, videos and DMs.
- Phone
- +1 (
•••)•••-•••• ••••••••@•••••.com
Source: TikTok Seller University, customer service policy
TikTok takes 6% to 8% of every order, including the fifth reorder.
The creator who found the customer is paid only when an order comes through their own content.
Source: TikTok Shop referral fee table, with 8% reported from August 2026
On TikTok Shop, 8% to 18% of a brand's buyers order again. Strong Shopify stores see 30% to 45%.
Ownline is built to close that gap.
Sources: agency estimates via MomentIQ, March 2026; BS and Co repeat-purchase benchmarks, February 2026
The concierge
Your brand's own line, in your customers' messages.
- 01
The customer starts the thread. A card in the box, the creator's link or your site invites her to text you.
- 02
The concierge says it is AI and offers a person. Then it asks what she bought and when she started.
- 03
With her consent, it checks in on day 3, day 7 and day 10. It answers from your approved claims and declines medical questions.
- 04
It offers the reorder before she runs out. She pays through a one-tap link to your store. Apple Pay inside iMessage is planned for 2027.
- 05
The order lands on your store. The creator who brought her earns 5%, and you have a customer you can reach.
9:41
BB
Boca Bella
AI assistant
Text message
Concept screens, shown with Boca Bella, a brand Dakota Morse founded.
How it works
Every reorder pays the creator, so creators push the line.
- 1
A creator posts a video about your product.
- 2
The first order happens on TikTok Shop, as it does today.
- 3
The customer opens your line from the box, the creator's link or your site.
- 4
The concierge helps her get results and takes the reorder on your store.
- 5
The creator earns 5% of what she buys again, for 12 months.
- 6
Creators put your line in their bios and ask their other brands for it.
First orders and creator content stay on TikTok, so your shop keeps the volume that drives its ranking.
For brands
You see every customer, every conversation and the revenue the concierge brings in.
Orders come from Shopify.
That includes TikTok Shop orders through the Shopify sync, so reorders and your catalog stay in one place.
Your other tools keep working.
Opt-ins go to Klaviyo, Attentive or Postscript for your campaigns. Tickets go to Gorgias and subscriptions go to ReCharge.
The concierge says only what you have approved.
It speaks from your approved claims, declines medical questions and hands the customer to your team when asked.
Creator payouts are tracked per customer.
You see what each creator is owed, and for which customers and orders.
The customer record is yours.
Phone numbers and consent records belong to your brand, and every customer can leave with one word.
Live in ten days.
After launch we report at 30, 60 and 90 days on capture rate, engagement, repeat rate against the holdout, and creator payouts.
- 01
We load your product content and approved claims.
- 02
We register your brand and campaign with the carriers.
- 03
We connect Shopify and design the card for every box.
- 04
We create entry points for your first 10 to 20 creators.
- 05
We connect the inbox your team uses for hand-offs, and the line goes live.
For creators and agencies
Get paid on the customers you bring, long after the first order.
Creators earn 5% of repeat revenue from the customers they bring, for 12 months. Brands can set the share between 3% and 10%, for 6 to 24 months.
You get a page showing the customers you brought and what they keep buying, plus your own link, keyword and QR code for your bio, Instagram, YouTube and newsletter.
Agencies earn 15% of first-year platform fees on the brands they bring.
$4,050
a year from your lifetime share, on top of what you earn on first orders
Plan assumptions: 45% of customers buy again within a year, twice, at $45 an order, with the 5% default share. That is $2.03 a year per customer.
Channels and rules
Built on the channels carriers and Apple allow.
Consent, quiet hours by state and AI disclosure are enforced in software for every brand.
From launch
RCS and SMS
A verified sender on iPhone and Android. Quiet hours and STOP are enforced for every brand.
Planned for 2027
Apple Messages for Business
The customer starts the thread and a person is always one message away. Reorders use Apple Pay in the thread.
Not used
Gray-market iMessage relays
Apple has cut off relays and banned the Apple IDs behind them. We use them for internal testing only.
- Consent is recorded per customer, per channel.
- STOP works across every channel at once.
- Quiet hours follow the customer's state.
- The first message says the concierge is AI.
- It answers only from your approved claims and declines medical questions.
- Nothing goes in TikTok listings, videos or DMs. Entry points live on your packaging, on creators' own channels and on your site.
Sources: Apple Messages for Business FAQ; TCPA rulings and state texting laws; TikTok Seller University
Design partners
No platform fee for six months.
Design partners pay 6% of the revenue the concierge produces and nothing else for the first six months. In return we ask for your data, a case study and a reference.
Ownline fits your brand when:
- You sell $500,000 a year or more on TikTok Shop.
- People buy your product again.
- Creators already sell it for you.
- You sell on Shopify. If you don't, we host a reorder page for you.
Starter
$500 a month
You get one line on RCS and SMS, the concierge on your content, and Shopify orders and reorder links, for up to 2,500 active customers.
Growth
$1,500 a month
You get everything in Starter, plus iMessage with Apple Pay, the creator program with payouts, and the Klaviyo, Attentive and Gorgias connectors, for up to 15,000 active customers.
Scale
$3,000 a month
You get several lines and brands, custom journeys and no cap on customers.
Every plan adds 6% of attributed revenue, with messaging and model costs included. Attributed revenue is an order on your store within seven days of a conversation, or through a reorder link where the concierge was the last touch.
Planned pricing after the design-partner period.
Who is building it
Adam Blazer and Dakota Morse are building Ownline.
Adam Blazer
Chief executive
Runs product, engineering and finance. Adam has built companies for 20 years and runs VLO Studios, a 20-person studio whose engineers build the concierge.
Dakota Morse
Co-founder, revenue
Runs creators, brands and managed programs. Dakota founded ALT Group and Boca Bella, and built Wallaby Goods to eight figures with 50,000 SMS opt-ins and $500k through Attentive in a year.
Sources: AM/PM Podcast #346, June 2023; ALT Group
Get in touch
Talk to us.
Design partners start in November 2026. Creators and agencies can join the list now, and investors can ask for the investor room.